IAG's new brand identity

Earlier in November Insurance Australia Group (IAG) launched a new brand identity and shortened its name to IAG.     
 
The new identity better reflects the Group’s position as the general insurance market leader in Australia and New Zealand, with a growing presence in Asia.
 
IAG is no longer just a shareholder brand. It is increasingly playing an important role in the community, with our employees, and of course with our partners where it helps us to leverage our scale and create sustainable relationships.
 
Brand recognition plays an integral role in telling the IAG story, who we are and what we stand for as an organisation, so it is important that our brand is distinctive, engaging and reflects our future aspirations.
 
IAG’s new visual identity is a distinctive purple and features lower-case text and a circular theme that reflects a sense of warmth and approachability. The new look also sees us shortening our name to IAG. While Australia remains our largest market, it no longer defines who we are as an organisation.
 
Importantly, there is no change to our customer brands, including CGU. They have a strong heritage and are well-known and trusted. However over time, our CGU marketing material will have a stronger link to IAG with the inclusion of ‘backed by IAG’ messaging.
 
These changes are another exciting step for IAG in setting the foundations today for a successful future, and helping to make your world a safer place.