When Tropfest ran into financial difficulty last year the festival was cancelled, impacting the many small businesses that rely on the event, and disappointing the many film makers and members of the public who have attended for 23 years.
CGU took the opportunity to support this fantastic cultural event by stepping in to help the organisers to see it through. The partnership was a powerful statement to our customers, partners and community demonstrating that we don’t just say we help – we do.
To make the most of the partnership, we ran a social media competition in the weeks preceding offering one small business the chance to trade at the festival. This was won by Change Chai
, a matcha green tea company based in Sydney. They had a fantastic experience estimating they sold one beverage every 40 seconds over four hours!
We also hosted a VIP marquee, provided a dedicated picnic area with CGU rugs and arranged a photo booth with a red roses theme for Valentine’s Day.
Behind the scenes, this was a great opportunity to capture hard working small businesses in action. In the lead up to the event, we filmed a short documentary on the revival of Tropfest and its importance for everyone involved. This film was shown on the night with a great response from the crowd. You can watch the film here
Film director John Polson, the founder of the event, showed his appreciation at the end of the night by calling up Ben Bessell to the stage and awarding CGU with a special trophy to say thank you for helping Tropfest to see it through.
A great night was had by all at Tropfest, an iconic short film festival held at Centennial Parklands in Sydney on Sunday 14 February with around 100,000 people in attendance.