Proposal to transfer CGU insurance licence
October 28, 2016
Take a sneak peek at the next part of CGU’s new television campaign, and find out more about how CGU celebrates small business owners.
Our campaign celebrates an unsuspecting small business owner and CGU customer, Max Cunningham, owner of Marion Bay Oysters in Tasmania.
Max survived the devastating Dunalley bushfires last year, and fortunately was covered by CGU for his home, contents and business. Today, Max and his partner Cindy have moved into a new home in Dunalley, from where he has worked day-in and day out to see it through and get his business back on track.
The campaign celebrates Max and his story as a small business owner, encouraging viewers to find out more about Max.
We’re also excited to share with you a special sneak peak of our final ad, which focuses on how important insurance is to small businesses. This ad tells Max’s story through the fires, where Max explains how both his broker and CGU helped him see it through.
Our campaign celebrates a real small business, while highlighting the important role both insurers and insurance advisers play in supporting small businesses.
We look forward to sharing the next parts of this story with a national television audience over the coming weeks, and providing you with the opportunity to talk to your customers about business insurance backed by a strong national brand.
For those of you without Youtube access, we have provided alternate links