Tips for getting your website foundIf you feel like making your head spin, visit a site like http://www.internetlivestats.com/ and watch the number of people engaging over the internet tick over before your very eyes. Today, there are more than 3.2 billion internet users around the world. Given that number, surely it shouldn’t be too difficult to get your cut of the visitor action, right?
Unfortunately getting your website found by the right segment of the internet user community is not as simple as loading up your website and watching the visitors and leads roll in; you need to help those visitors find your site among the close to 1 billion other websites on the internet. No doubt you’ve heard that ‘Search Engine Optimization’ (SEO) is a desirable outcome, but what does that mean and how do you get there?
In very general terms, the very best way to get your site found by the general public is to ensure that search engines like Bing and Google can find your website, and once found, that they like what they see – the process of achieving this is called Search Engine Optimisation. The best way to expose your site to the search engines is by listing it on as many internet and online business directories as possible – there are multiple sites that make listing your website fast and easy. The popular ones include Bing, Google+ and Yahoo Local, but there are many more.
Once found, there are many things that search engines look for when they are deciding how much they like your site (and hence what rank (your position in the search results displayed) you will get when people search terms relating to your business). There are many companies that specialise in helping other businesses optimise their search results, but if you are looking to do a little DIY here are some points you should consider:
• Mobile readiness – make sure your user experience is just as good on a mobile device as it is on a PC. Google recently introduced measures that punish websites that are not mobile ready (meaning they receive lower rankings than mobile ready sites).
• Dynamic content – websites that are updated often with quality content will rank higher than sites that go long periods of time without being updated – a change in the content of your website will draw the search engines back to your site to see what’s new. Write and post interesting articles and features on your website on a regular basis (and make people want to share your content – see below!)
• Back-linking – the number of links from other websites to your own tells the search engine that other sites are interested in your site - implying that is probably also of high interest to other people using their search engines. Build your back links by being active in social media, commenting meaningfully on other blogs (with links to your site) and building relationships with complimentary businesses that may list your website on their own. Be careful to build links with other quality sites as search engines also take into account the type of sites linking back to yours.
• Keyword tagging – ensure your website developer is committed to creating your site with a focus on SEO – this means populating data in the back end of your site to ensure the search engines understand and can find your site and what it contains.
Getting your website found and ranked well in searches takes focus and persistence. Each of the steps above are not one time exercises, each of them should form part of your ongoing strategy to ensuring your website brings in high value visitors, translating to a better looking bottom line.
If you have any further questions about search engine optimisation, don’t hesitate to reach out to your CGU Business Relationship Manager and we’ll do our best to guide you to the right information to make a difference for your SEO.