SEO Tips – Designing your website for visibilityWe all know how important the web and web traffic are for small businesses. Make sure your website delivers the customers you need and deserve by ensuring it is easy to find through online search engines such as Google. There are three key areas to focus on when designing your website and content for visibility.
Write great contentMake sure you are writing about what your customers want to read. Words on a page a pointless if no-one will stick around to read them.
Add new content all the timeBe consistent with posting new content to your site and to updating the content already existing. Sites that have new content added regularly are seen as more reliable than other site. Adding new content also assists with ensuring you have a great amount of relevant content.
Terms of Service and Privacy PagesIncluding Terms of Service and Privacy Pages can ensure that Google views your site as trustworthy.
Make your site easily accessibleA logical link structure will increase the Google’s ability to crawl and index your website. Every page should be reachable from at least one static text link.
Content LengthRecent Studies conducted by SERPIQ have shown that web pages with more words can increase Search Engine rank; this is due to a wider breadth of topics and that Google likely favour them over smaller superficial articles.
OriginalityMake sure the words on your page are original. The message can be the same, but if the exact words on your page have already been crawled by Google elsewhere, this will detract from your ranking.
MultimediaImages, videos and other multimedia elements may signify to Google that the webpage is high quality and therefore increase your ranking.
Mobile optimisedMake sure your website is optimised for mobile. This will increase your ranking and also make the user experience much more seamless once potential customers do find your site.
KeywordsNote: Beware of over using Keyword Optimization – Google may see this as deceptive and lower your ranking.
Keyword ProminenceThe keyword should appear in the first 100-words of a page's content. Studies show that this can act as a significant relevancy signal.
Keyword Word OrderWhen using keywords it is important to mirror the phrasing that someone using the searching would type. By matching the order of the words used in the actual search, you will have a higher search ranking. For example, the search term “Business Insurance in Australia” is more likely to be searched than “Australian Business Insurance” so the keywords in your content should appear in that sequence.
Keyword in Title TagAssuming it is relevant make sure to use keywords in the tags and metadata of your website. For example make sure to use keywords in: - The title tag - H1 and other heading tags - Images and media alt text, descriptions and captions
LinksGet other websites to link to your site Links from other sites assist search engine crawlers find your site and can increase the visibility of your site. Natural links to your website site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. These are valuable for your site and indicate to Google that your content is interesting to other sites and the likelihood that it is interesting to other people is high. Unnatural links to your site are placed there specifically to try and make your site look more popular to search engines, however search engines have sophisticated methods of determining natural and unnatural links and only natural links are useful for improving the search performance of your site.
Quality LinksHigh quality, reputable sites that have links to your site will increase your sites perceived value. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google PageRank.
Link to your page from within your siteLinks are important, and linking from one page to another on your own site is a very easy way to get links. They aren't as important in search engine ranking as links from external sites, but they do help. If nothing else, they help to make sure the search engine can find all the pages on your site.
The world of Search Engine Optimisation is a complex one and these tips can help you navigate it, but there are also some things that many people slip into that should be avoided. These include -
- Only put up genuine content pages - don’t fill pages on your site with lists of keywords, or put up pages that are not intended for your website visitors. Search engines may perceive this as deceptive and ignore your site.
- Don't use images to display important content. Google’s crawler doesn't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.
- Don't create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page.
- Avoid Pop ups as Google perceives these as a mark of a low quality site
- Avoid overloading your page with large images or files slow loading speeds may impact your ranking.