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10 easy ways to boost your LinkedIn profile

10 easy ways to boost your LinkedIn profile

Worldwide, LinkedIn now has more than 400 million registered users in over 200 countries. With new users signing up at a rate of 2 new members per second, if you aren’t signed up and using LinkedIn to its full potential, you might be missing out on some of your best networking opportunities. Here are our top ten tips on how to make sure your LinkedIn profile is putting your best foot forward.

1. Upload a Professional Photo
Include a professional headshot of yourself that would be worthy of a business card. Profiles with photos receive a much higher InMail response rate because people like to see who they’re speaking to. Think of how you would want to appear in a face-to-face sales call or professional networking event and upload the appropriate photo.

2. Write a Descriptive Headline
The text underneath your name is the headline. It’s the first thing people look at in your profile after your photo and follows your name in search hit lists. Instead of simply entering your job title underneath your name, think about how you can creatively explain what you do or how you help clients (e.g. “helping businesses protect their livelihood through trusted advice".”).

3. Include Your Summary & Experience
After your photo and headline, the most commonly read portion of your profile is the summary. Use these fields to tell your story. Think about it from the perspective of someone trying to determine whether or not they want to do business with you or respond to your InMail. How can you add value? What unique insights can you bring to their business? What value have you brought to organisations that have already done business with you? Likewise, your summary of experiences should read less like a resume and focus on supporting the story that you are trying to tell.

4. Personalise Your LinkedIn Web Address
Located at the bottom of the top block on your profile containing your name and headline, your public profile URL (web address) is a great addition to signatures and business cards and will make you more easily found in search engine results. Create a URL that closely matches your name (e.g.). www.linkedin.com/in/yourname

5. Get Recommendations
Get recommendations from colleagues, employers and even better, customers who can speak credibly about your abilities and contributions. Ask them to focus on a specific skill or personality trait that drives their opinion of you. Make meaningful comments when you recommend others (how you describe others and your experience with them says as much about you as who you are recommending). Think quality, not quantity - and be authentic.

6. Share Updates
Below your photo on the top left hand corner of your LinkedIn Home Page is the 'Share an update' box that allows you to share articles and blog entries. In addition to providing links to the articles, you can comment on what you share. Avoid being too self-promotional and offer updates that leads or customers will find insightful, useful, or provocative.

7. Add Rich Media
Make your LinkedIn profile one more place where leads and customers can access and download important files and presentations such as data sheets, white papers, and presentations. Upload files from your computer or add links to videos and SlideShare Presentations to display your presentations. Look for the buttons allowing you to add images, videos and presentations in the Education and Experience sections of your profile.

8. Add Website Links
Take advantage of the additional sections available for you to add to your profile. Where possible, add relevant links to documents and websites that relate to what you have to offer, your point of view, or your background. Include a call to action such as “Download our White Papers”.

9. Give and Receive Endorsements
Skill endorsements are a great way to recognise your 1st-degree connections' skills and expertise with one click. They also let your connections validate the strengths found on your own profile. You don’t need to ask for a skill endorsement to receive one, you’ll be notified by email when you receive an endorsement. By endorsing colleagues you are also helping to maintain strong connections with the people in your network.

10. Join LinkedIn Groups
LinkedIn Groups provides opportunities to meet and engage in discussions with members of your industry, your alumni community, or other professional interest areas. Demonstrate your expertise by starting discussions and participating thoughtfully. You are also able to contact fellow group members directly through LinkedIn.