Community Coach Campaign

CGU’s Community Coach campaign will launch at the end of this month (Sunday 28 February) where we will be leveraging our sporting sponsorships by featuring players from both Collingwood and the NSW Waratahs. The campaign will focus on everyday tips and advice to make your life a little safer, connecting CGU to IAG’s purpose of “we help make your world a safer place”.
The campaign will appear across our social channels (Facebook, Instagram, Twitter and LinkedIn) and online (sports section of the Herald Sun and Daily Telegraph as well as 15 second pre-rolls) and will run for a period of 10 weeks.
The call to action will be to visit the Community Coach page on the CGU website which will be a hub to house all of the tips (videos and static banner images) as well as information on our products and the opportunity to submit your own tips that could potentially be used in the next phase of the campaign.