Business interruption cover – is it that important?

CGU’s recent survey of nearly 500 small businesses found that one in four would not survive if they had to close their doors for three months. The survey found that a quarter of small businesses would have to shut down if they experienced a business disruption such as a major fire or storm and this figure jumped to 38 per cent if the shutdown happened during a busy period in the year for that business.

Perhaps the most striking finding was that 1 in 7 businesses experienced a shortfall in income because of a business interruption in the past 12 months.

Despite the findings, less than a quarter of business owners surveyed actually had business interruption insurance.
In the highly competitive world of small business, the slightest little hitch can send a business into a tailspin. Most small business owners would like to think they are prepared for life’s hurdles by insuring their premises, their employees and their equipment, but are missing a key element of insurance for business survival.

Business interruption insurance covers the shortfall in gross profits caused by the interruption to a business from insured events, helps pay ongoing costs and protects profit margins until the business is back on its feet and back at its profit level before the interruption.

Business interruption insurance can:
  Give you peace of mind. Business interruption insurance provides the safety net you and your family need should the unthinkable happen. With business interruption insurance you can rest easy.
  Keep you afloat while you wait for plans to be drawn up or council permits to be approved when rebuilding.
  Cover the costs of finding and fitting new premises, advertising to let your customers know you have moved and when you’re fully open for business again.
  Ensure you are able to continue to pay and retain key staff while the business gets back on its feet.
  Cover interruption costs to your business such as suppliers not supplying, key customers unable to purchase your goods or when power or gas outages limit your ability to do business.

When insuring your clients against business interruption, it’s important to discuss and select a reasonable ‘Indemnity Period’. This is the period of time you wish to insure your client’s business for loss of gross profit. Business owners are often surprised how long it takes to get back to business, particularly after a major event.

A CGU customer whose motor repair business was consumed by a fire, including 19 customer cars, took 18 months to get back to where he was before the fire. Investigations, council planning and permits can take longer than you expect.

Realistically, any business interruption could be a major setback for a small business, particularly in the current economic climate, where margins for many operators are already tight.

To find out  more about how CGU’s Business Package with Business Interruption can help your clients, speak with your Business Relationship Manager.