How to write killer email subject lines

How to write killer email subject lines

Communicating to your stakeholders through emails isn’t an easy task. Email overload is a reality for each and every one of us.  Our inboxes are bombarded constantly by emails competing for our time and attention.

To filter out irrelevant messages, most of us spend just a fraction of a second evaluating email subject lines. If the subject line doesn’t immediately capture our attention, we move on to the next message in our inbox - even though the main body of the email may contain information that is valuable and useful to us.

So, how to make sure the emails you send to your clients and prospects don't end up in the trash?  Write a killer subject line!  The subject line is the first (and maybe the last) impression people will get of your email. In many ways, your subject line is as important as the body of your email. After all, a great email is worthless if it never sees the light of day.

Below are our top tips to help you improve your email open rates and drive value to your email marketing campaigns.

How to write killer email subject lines
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How to write killer subject lines

“Email subject lines are a form of headline. They perform the same function as a headline by attracting attention and getting your email content a chance to be read.”
Brian Clark, Copyblogger

Top tips and stats include:

  • Reference a location
  • Include a deadline
  • Add a list
  • Use Multimedia
  • Make an announcement
  • Personalised subject lines are 22.2% more likely to be opened
  • 69% of email recipients report email as Spam based solely on the subject line
  • Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate
  • 64% of people say they open an email because of the subject line
  • Avoid overly promotional type phrases
  • Avoid Spam like symbols
  • Let them know you’re human
  • Make it interesting
  • Keep it short
  • Eliminate filler words
  • Use localisation keywords
  • Always A/B test subject lines
  • Highlight the value you have to offer
  • Try framing subject lines as questions
  • Give the user an idea of what is in the email
  • Be clear and specific about the topic of the email