Spotlight on JAGGAD

Spotlight on JAGGAD

As the naming rights sponsor of Move in May, we wanted to shine a spotlight on some of the small businesses working hard to deliver this event. This week we meet JAGGAD.
In 2013, Steve Greene (pictured left), along with Chris Judd and his wife Rebecca launched apparel wear company JAGGAD. JAGGAD aims to design, develop and sell professional athletic wear that can meet the performance needs of the pros while still being accessible to all.

We asked co-owner of JAGGAD (and brother of Move in May founder Angie Greene) Steve Greene a few questions about their journey.

Why did you start your own business?

Chris Judd and I started JAGGAD when we saw an opportunity in the market to introduce very fashionable exercise gear that was also very functional and you could perform any and every activity in it. Most importantly, we have both grown up loving and playing sport at all levels. We have had many challenges so far but really enjoying the journey and being able to make decision that have a direct impact. It’s very rewarding.

What is your greatest success so far?

The greatest success so far is seeing our garments being sold in ten different countries. We have signed a distribution deal in Asia and it’s very exciting to see so many SE Asian people wearing and loving the gear. The sense of community is very rewarding and we are excited to continue to deliver them garments that they love and experiences that they enjoy being a part of.

What do you find most challenging about running your own business?

Where do you start!?!? It’s been a massive challenge but we have both learnt so much from playing elite sport. As a CEO you are more a problem solver than anything else. The key to overcoming problems is planning and communication. Problems and issues will always appear but it’s about dealing with them efficiently and effectively and moving onto the next challenge. Communication is the absolute key. Biggest problem… flow. Initially making sales then just as intimidating is managing growth. Many sleepless nights!!!

What advice would you give to others starting out?

Make sure roles and responsibilities are clearly articulated and have a mentor that you can often communicate with. Number 1 piece of advice is BUDGET. Get a clear budget in place and have an accountant run their eyes over it. Includes sales, operating expenses, GST - the lot.

Why are you involved in Move in May?

My lovely sister started Move In May and it’s something very close to my heart. We are very proud to support it and more importantly do what we can to spread the message. Can’t wait for the event!

On Sunday 22 May, there will be almost 200 people from IAG walking or running in support of equality for themselves, their colleagues, their friends and family. Join us in standing up for equality and Move in May:


Sunday 22 May 4km and 8km walk or run
The Tan, Botanic Gardens, Melbourne
12pm start Tickets $55 each