Our Vision

Our purpose, vision and ambition describe why we exist, what we aspire to, and the future we want to create.

Purpose, ambition and vision

Our purpose, ambition and vision are the foundation of our business – they describe why we exist, what we aspire to, and the future we will create together with customers and our partners.

Our purpose 

To protect tomorrow so you can enjoy today.

Our ambition 

To be the most admired insurer in our chosen markets. 

Our vision 

We will deliver a great experience for our customers and partners. 
They will feel confident and secure knowing that CGU delivers when and where it matters. We will set the industry standard for service. We will be acclaimed for our expertise and being easy to do business with. 
We will be the best in our industry to work for. 
We will create exceptional opportunities and careers for our people. We will be known for our excellent leadership, inclusiveness and the development of our people. We will be a fun, fair, flexible and safe place to work. Our people will be proud to work for us and represent the values  we are known for.
We will be the most trusted insurer in Australia. 
We will be known for keeping our promises, and for our fair and ethical approach to doing business. Our customers, intermediaries and partners will trust and believe in our products and services, and be strong advocates for us. CGU will be a respected member of the communities in which we operate.
We will deliver sustained high performance. 
Investors will see CGU as a powerful contributor to our parent company IAG’s performance.