CGU has embarked on a three-year partnership with Waratahs Rugby. From 2015 CGU will be the Official Insurance Partner of the Club and the CGU logo will appear on the lower back of the playing jersey.
By aligning with such an iconic NSW sporting club, CGU will strengthen its brand and position in the market. The partnership also provides access to events and the team for development sessions on themes such what makes a winning team.
Off the back of the 2014 Championship, the Waratahs have demonstrated their ability to see it through which is CGU’s promise to customers and partners.
As the oldest provincial rugby body in the southern hemisphere, the NSW Waratahs strive to maintain a position as one of Australia's leading, iconic sporting brands.
Since 2011, CGU has been a Premier Partner of Collingwood Football Club. The partnership enables CGU to strengthen its brand in the market and connect with its customers, partners and people. The partnership will continue through to 2017.
Collingwood is one of the strongest clubs in the AFL, providing CGU with access to events and expertise such as development sessions by coaches and players on themes such as leadership, teamwork and resilience.
Collingwood continues to be one of the highest performing clubs in the AFL – and across all Australian sport. In 2014, the club ranked #1 for match attendance (56,695 average home MCG attendance), #1 for TV audience (779,000 average), #1 for website visits (400,000+ unique average visits) and maintained its #1 membership position with 80,793 members.
A mere 41 years younger than CGU, Collingwood was established in 1892 and is one of the biggest and most famous sporting clubs in Australia.
The Magpies have won 15 VFL/AFL premierships and contested more Grand Finals than any other club (42 – including two in 1977 and two in 2010).