CGU sponsors Collingwood Women’s Football Team

CGU Insurance today announced it has become a foundation sponsor of the Collingwood Football Club in the inaugural AFL Women’s League. The three-year sponsorship deal creates new opportunities for women and girls to play Aussie Rules at an elite level and supports the drive to achieve gender equality in AFL football.

IAG Chief Executive Australian Business Division Ben Bessell, said the decision to become a foundation sponsor of Collingwood’s women’s team was an exciting one.

“CGU is thrilled to be involved in the AFL Women’s League and to be supporting the growth of the Collingwood women’s team. We believe Collingwood is very well placed as a club to help grow the game and grow women’s football at this elite level, Mr Bessell said.

“As an organisation, we believe in diversity, fairness and equality across business, sport and the community and we see this partnership as an example of that. We want to ensure the new Collingwood women’s team has every chance of success in the future by playing a supportive role in its growth and development.

“We’ve had a proud and long standing association with the Collingwood Football Club and we are very much looking forward to supporting Collingwood’s vision of being Australia’s biggest and most inclusive sporting club.”

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