Meet CGU’s Gary, Rocco and Rosa: rapping on a television screen near you!
The new CGU national television and radio advertising campaign is in full swing and here’s where you can meet the characters involved.
To check out the television and radio ads, just click the boxes on the right.
We’ve also got some behind-the-scenes videos on the making of the television commercials, plus some background stories behind our new television stars ‘Gary the bricklayer‘ and ‘Rocco and Rosa’ who run a coffee shop.
You will find these on the ‘Meet Gary’ and ‘Meet Rocco and Rosa’ pages on the left.
While you are at it, why not become ‘Gary’ and ‘Rocco and Rosa’s’ friend on Facebook? Just click on the links here to find them - Gary on Facebook, Rocco and Rosa on Facebook.
You might remember that ‘Gary’ was the winning entry in CGU’s ‘Give Yourself a Rap’ competition last year. So make sure you check out the ‘making of’ video to see what a great time we had turning his winning entry into the television ad you see today, plus there’s also plenty of behind the scenes shots from Rocco and Rosa’s coffee shop.
CGU’s rap-style ad campaign last year featuring ‘Susan the providore’ and ‘Bill and the alpaca farmer’ really caught the nation’s attention and that’s why we’ve decided to repeat the fun in 2010.
We hope you enjoy exploring this website as much as we enjoyed bringing these new televisions stars to you. And remember, “Whoever you are, whatever you do, we put the You in CGU!”